Gadsden County Tourist Development Council Workshop

                     Monday, June 12, 2023

                         4 p.m.

 

Present:               Carolyn Ford, Chair-Person of Tourist Interest

                                Jeff Dubree, Tax Collector 

              Charles Williams, City Councilman

Brenda Holt, County Commissioner 

                               

 

 

Absent:                Linda Dixon, Tax Collector

Peter Patel, Tax Collector

Ronte Harris, Commissioner

 

 

 

Staff Present:    Leslie Steele, TDC Administrator

                                Clayton Knowles, County Attorney

Adriana Quijada, Deputy Clerk

Marcella Blocker, Deputy Clerk

 

1.       WELCOME

   Chair called meeting to order at 4:18 pm.

 

2.       INVOCATION/ PLEDGE OF ALLEGIANCE

   Chair led into the pledge of Allegiance to the U.S. Flag.

 

3.       Workshop

 

a.       Introduction Overview

 

b.      Branding Presentation (Dante Fillyau and Michael Hall, Medium Four)

 

c.        Special Events 200 Year Anniversary, Crappie Tournament and Other Event

 

   Steele stated they will not have regular meeting due to the 2 new members not being confirmed yet. She stated they will go through the 2nd part of Branding presentation.

 

  Fillyau and Hall started the Branding Presentation.

 

  Fillyau and Hall presented logos for Gadsden County sign.  

 

  Dubree asked Medium Four if they had favorites.

 

  Fillyau stated number 2 would be number one for him because it could get into elements.  

 

  Holt stated she liked the fact that the logo was not straight. The red would be perfect for the heart. She stated the last two are boring.

 

  Chair stated it did not represent GC to her. She needed a farm or something. She stated they have nice farmers and cotton fields.

 

  Holt stated if she had to read that logo in the sun, she would not be able to see the gold. Need to highlight small county, big heart.

 

  Fillyau stated the yellow would not get lost in the logo. There were no other colors that could represent the things they want.     

 

  Holt stated with a heart, she first thinks of the color red.

 

Fillyau stated they could change the heart to red and the words that say big heart to red as well.

 

  Holt asked if they could send them one with the colors changed.

 

  Dubree asked what would red do to the logo. Fillyau stated nothing, it would not really hurt it.

 

    Steele asked what kind of green were they going to change it to.

 

Fillyau stated still in phase 1.

 

Holt stated they would not be able to see the trees on the logo.

 

  Holt stated was trying to look at it from a tourist standpoint.

 

   Steele asked what other changes do they want to do besides making the heart red.

 

  Chair wanted to go back to number one.

 

Steele stated logos 3 and 4 were her favorite.

 

   Steele asked if they could change the heart to red and they were almost there with choosing the final logo.

 

   Steele stated they would get in contact with them for the final 2 logos. She stated they will vote on this once they get 2 of their members sworn in on Tuesday.  She thanked them for coming and stated they will start the beginning phase.  

 

  Steele stated there was request for funding of reunions. She stated they have to use Marketing dollars.

 

  Steele stated wanted to bring up Crappie tournament first because Matt Perez was present.

 

  Matt Perez appeared and stated he has secured a Band. Normally $400 to perform. Has not talked to anyone about location.

 

Steele asked if they could identify the location for the Band.   

 

  Holt asked if it was a County sponsored event.      

 

  Steele stated it is a TDC sponsored event.

 

Steele stated $103,00 is not enough for marketing.

 

Holt asked if they could get an adjusted budget. Steele stated yes.

 

   Matt Perez asked what date would they like the Band to play.

 

Holt stated maybe on Friday.

 

  Holt stated if wanted to encourage local people, most of them would be working. The children could be any day.

 

  Steele stated there were some requests in their packets. She stated there was one for $413 from the Hall of Fame committee.

 

  Holt asked why were they doing a souvenir book? Asked about doing marketing out to get them to come in.

 

  Steele stated they were not able to vote tonight. She stated the next application was the Budget overview for Hall of Fame. Amount was $7,000. She stated she received an email which was included in the packet that stated they spent $433 on marketing. That was going to be submitted to them for consideration.  

 

   Holt asked if they did not do the radio ads. Steele stated yes, they did.

 

   Holt asked how did they do for the radio ads. Steele stated the person was going to send all that stuff over.

 

  Steele stated they were aware that Black History generated a tremendous amount of dollars for their budget. That month saw a drastic increase in their marketing.

 

  Attorney verified that the question was if they could use that for those reunions. Steele stated yes.

 

  Attorney stated he believed they could under Sub section 3. 

 

  Holt stated that when they advertise, they need to make sure they know to put TDC on their logo. They need to get with venues that are providing the beds that they have not issued a card for them to report it to them. 

 

  Dubree stated not many people book at hotels, more on travel sites.

 

  Steele stated typically for family reunion, you book a slot of rooms under that reunion’s name. 

 

  Holt stated they needed to make more effort to improve their verification.

 

  Dubree stated it may help if they were stricter and let everybody know exactly what they will pay for.   

4.       NEXT SCHEDULED MEETINGS

  Steele asked when do they want to meet again. She stated the Commissioners are out all July.

She stated maybe that first week of July.

 

  Holt stated last Monday on the month. Steele stated that was fine.  

 

5.       ADJOURNMENT

Adjourned at 5:55 pm

 

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