TOURIST DEVELOPMENT COUNCIL
Agenda & Notes
Monday, July 28, 2014
Visioning Session – Part II: 1:00 pm
Lee Garner, Chair of TDC, City of Chattahoochee Manager and Tax Collector (A)
Matt Thro, Vice – Chair of TDC, H & H Furniture (P)
Jeff DuBree, Sportsman’s Lodge, Bed Tax Collector - Lake Talquin (P)
David Knight, Midway Councilman (P)
Keith Dowdell, City of Quincy Commissioner (A)
Peter Patel, Hotel Industry (A)
Clarence Jackson, City of Gretna (A)
Brenda Holt, BOCC (P)
Lynn Badger, Bed Tax Collector – Havana (A)
Sonya Burns, TDC Administrative Assistant
Allara Gutcher, Planning Director/TDC Administrator
Lynn Cherry, Carpe Diem Community Solutions
Beryl Wood, Deputy Clerk
1. Pledge of Allegiance/Roll Call
Lynn Cherry called the meeting to order at 1:25pm and begun with the Visioning Session.
The roll was noted by the deputy clerk and stated above.
Mrs. Cherry said the goal of the day is to have a real clear sense of where you want to go. When you reunite you are ready to develop a well-planned Strategic Plan. She referenced the homework questions that were given to the TDC at their previous meeting.
1. Think about how to implement the SWOT analysis. How do you hit homerun in 5 years? What does success look like?
§ Market natural resources & cultural diversity that we have?
§ The ability to stick to a plan. (appoint a leader, understand the plan, target, checkpoints to make sure it works
§ what can we build off of?
§ What can we bring that we don’t have?
§ the business community knows we have a tourism base to the economy.
§ See what the TDC created continuously
The Council was asked to write what success looks like? Round robin demonstration– building on a thought – moving forward with forethoughts.
Building new hotels & restaurants
Resulting in more visitors
Better lives of citizens, new employment growth
Business plans, staying connected with the businesses.
Eco-toursim that is rapidly growing and has a strong foundation
Bike trails, Walking trails, hiking, fishing tournaments, skiing, boating, natural beauty, rolling hills
More partners to play role, get people positively engaged.
Simple Plan (1, 2, and 3)
Monitor & evaluate success of plan
Make it simple
History – Historic Town
Facilities that cater to diverse cultures
Marketing & Infrastructure
Components of Plan
§ Timeline and calendar – multi- year
§ Method to insure involvement/engaged members
§ Get new members up to speed
§ Better education/ training in place
§ Look for future growth
§ Legal spending of tax dollars
§ Commitment to best practices
§ Grant – Marketing Infrastructure (detailed components)
§ Plans are simple (1, 2, and 3)
§ Clarity & Certainty
§ Monitoring & evaluation process
§ Community check in (component open dialogue)
§ Define leadership
§ Check point for visitors (feedback) hotels or online comment cards (simple)
§ Collaboration for funding w/ other boards & commissions
§ Leadership to create collaboration
Sonya will email Strategic Plan out to TDC.
2. Focus on three opportunities to move forward, start with the homerun!
DuBree – fill gaps/inconsistencies in Strategic Plan
Holt – budget alliance/ opportunity to financially to other agencies & events
Thro – budget, long term fraction in one direction, more funding, more dollars – bed nights to grow budget
(Primary focus)Aggressive growth revenue
Knight – effective communication with hotels, networking for more revenue – help hotels more
Holt – market TDC more (awareness and functions)
3. Frame out the three opportunities
Next Meeting: Regular Meeting - August 18, 2014 @3:30pm
Adjourned at 3:06pm