Board of County Commissioners

Gadsden County, Florida

Strategic Planning Workshop Agenda

April 11, 2023

12:00 p.m.


Present:               Kimblin NeSmith, Chair, District 3

                                Eric Hinson, Vice-Chair, District 1

                                Alonzetta Simpkins, District 2

Brenda Holt, District 4

                                Ronterious “Ron” Green, District 5

                                Edward J. Dixon, County Administrator

                                Clayton Knowles, County Attorney

                                Marcella Blocker, Deputy Clerk

                                Adriana Quijada, Secretary to the Boards



  Chair called workshop to Order at 12:06 pm.  Hinson gave invocation and NeSmith led in the Pledge.





Welcome and Introduction

  NeSmith welcomed everyone and said this was one of many strategic workshops to be held.  


Simpkins appeared at 12:08 pm.


Administrator welcomed everyone and listed rules to be followed for the workshop.


Introduced Justin Stiell,

  Thanked everyone for being here, introduced Ellen Andrews, Senior Planner and Shaquan Cockran from the Building Department with the County.


He asked everyone to introduce themselves and tell one thing that makes Gadsden County unique.



Overview of Strategic Plan

  Strategic Planning is organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  It determines where an organization is going over the next year or more and how it is going to get there.


2021 Priorities

What was discussed at last meeting:

·         Public health, Safety, Quality of life

·         Economic Development and Education

·         Infrastructure and Transportation

·         Environmental Stewardship



Identify and Changes to the Mission, Vision, Values and Priorities

  Mission Statement

A mission statement should clearly define the purpose of the organization as well as the products and services to be offered.


Components of Mission Statement

Key market-who is target customer?

Contribution-what product or service do you provide to your customers?

Distinction-what makes your product or service unique…why should people care?


BOCC Mission Statement


“Building a better community by offering efficient, sustainable services, encouraging economic development, and providing safety, and overall quality of life.”


Stiell asked the Commissioners to take 5 minutes to review the Mission Statement and make any changes they felt was necessary.


Mr. Dixon said partnering with cities to prevent single vision


Commissioner Green said Mission Statement was good statement but could go into more depth of quality of life and sustainability


Commissioner Simpkins said exercising fiscal responsibility and making well-planned decisions.


NeSmith said current mission statement was good foundation, added enhancing public safety and quality of life.


Simpkins also put in for a vibrant community.


  Stiell said if understood correctly, “Building a more vibrant community by offering efficient sustainable services, encouraging economic development and enhancing safety and overall quality of life”.


  Holt appeared at 12:45 pm.



“The model community of excellence globally.”   


Chair NeSmith said only thing missing was comma after excellence.


Green said vision was also what they wanted to see community become.


Holt said only thing that got her last time was word globally.  Wasn’t sure if talking about world-wide, state-wide.


Stiell said sounded like everyone in agreement with keeping as is.



·         Great

·         Accountable

·         Diverse

·         Sustainable

·         Dependable

·         Ethical

·         Neighborly


·         Leadership

·         Effective

·         Adaptive

·         Determined

·         Stable


  Green stepped out 12:55 pm


 No changes for Dixon, Hinson, Green


Holt said without professionalism, nothing else works.


NeSmith said looked good to him.


Simpkins said all the words speak of professionalism without having to be listed.


NeSmith echoed what Simpkins said.



Strategic priorities are focus areas that are important to your organization.  They help guide the goals and objectives, and they reflect your culture.



·         Public health, Safety, and Quality of life

·         Economic Development and Education

·         Infrastructure and Transportation

·         Environmental Stewardship


Hinson felt infrastructure should be top priority. 


Simpkins believed needed to add operational excellence there and making sure attracting and maintaining.


  Green liked what was listed.  Add implementation of making sure not just listing priorities, but starting to work the priorities.


  Hinson said add affordable housing after infrastructure.


  Holt stepped out 1:14 pm


Hinson said to add digital infrastructure. 


  Holt returned 1:17 pm


Key Performance Indicator  

·         Quantifiable measure that demonstrates how effectively an organization is achieving key objectives within a specific timeframe.  Key Performance Indicators (KPI) are metrics used to evaluate success at reaching goals.  Usually, each department or business unit develops different KPIs to measure success based on specific business objectives and targets.  To develop effective KPIs, ask the following questions:

§  What specifically needs to be achieved?

§  How will what needs to be achieved be measured?


KPI Checklist

An appropriate KPI being measured

·         The metric is repeatable and does not represent a one-time event

·         The KPI is a key metric of the performance


It is evident which process is being measured and why

·         It is clear which outcomes or objectives need to be achieved

·         The intent of the KPI is evident

·         There is a required standard or range for the KPI

·         If a KPI is not being achieved, it is apparent what actions need to be taken to achieve it.


KPIs are strategically developed

·         KPIs are aligned to organizational, unit, and individual objectives

·         Rules and regulations guide KPIs

·         Each KPI supports other KPIs


The metric is sound

·         Data required to calculate the KPI is readily available

·         The KPI is easy to communicate and understand

·         It is clear how frequently the KPI needs to be measured

·         The KPI is developed using stable data

·         The people being measured can impact the value of the KPI

·         The KPI is realistic and achievable



·         Objectives are specific accomplishments that must be accomplished in total, or in some combination, to achieve the goals in the plan

·         Objectives are usually “milestones” along the way when implementing the strategies



·         Strategies are the methods or processes required in total, or in some combination, to achieve the goals

·         Strategies are a combination of the ends (goals) for which you are striving and the means by which it is seeking to get there.  It is the roadmap which is the path chosen to plow toward the end vision.


*Recessed for break at 1:22 pm*


  Reconvened 1:41 pm



Identify Goals and Targets for Meeting Goals

Public Health, Safety and Quality of Life

Stiell had list of goals for Board to decide if they wanted to keep as written or would like to phrase in certain way to measure.


·         Develop an access to healthcare plan


Is there a different way to phrase to measure?


Commissioner Holt said to first look at charts, graphs and tables to establish baseline.


Chair NeSmith asked if there was someone to coordinate that.


Hinson said the Health Council or whoever over Senior Services has to contact Administrator and he would be one to bring back to the Board.


Stiell brought them back to the item of discussion and asked how they wanted to develop access to healthcare plan.


Hinson asked how they could move forward when the Chair had trepidations.


Holt said health council was put in place to monitor the providers


Simpkins said what she understood was how to put this in words so it could be measured.  Stiell said correct.


Dixon said County has not been involved in the past except to give money to Health Department. 


Green said best thing to do is bring in other people to the table because that’s their perspective.  Need to all be at table with experts. 


Stiell suggested to change from develop access to health care to establish health care summit by date certain.


Green said to reach out to everyone before summit and wanted to make sure Dr. Alma Littles was also invited.


Holt said good idea to get general information, development health care plan, get baseline data,


Simpkins was piggybacking off Holt, but developing and implementing healthcare plan including medical insurance provider, medical staff and hospital/urgent care facilities, primary physician offices,


NeSmith concurred with all commissioners. 


Simpkins said she was asked about the mobile unit.  Stiell said Board provided funding for mobile unit.  Daniels said Health Council received grant for purchase of mobile unit.  Purchased with grant that was awarded to Gadsden County Health Council.  Daniels said was delay in receiving bus due to pandemic and health council asked County to help pay for bus but they worked it out where they could pay for bus themselves with grant funds.


Green asked where they were with the unit.  Daniels believed unit been delivered to health council.


Holt said Health Council was set up to prevent taking advantage of people in county.  She asked Dixon where it would be housed-he said at county.


NeSmith asked if mobile unit been delivered and Dixon said being built.  Need workshop with health council to understand everyone’s role. 


Green said before even have health summit, health council needs to come before the Board.


Holt asked when meeting with hospital board.  Health council needs to be part of that meeting as well. 


Green said wanted to be clear, want health council to come give presentation of what they have done and their goals, have placed on agenda. 


  Holt stepped out 2:20 pm


Green said need overview of board.


Hinson said to look at agenda before voting on this and would give them clarification.


Simpkins said needed clarification regarding NeSmith’s comment.  When say need to meet


Research Transitional Housing


Green said as relates to having transitional housing, on-track and asked what was on track.


  Holt returned 2:36 pm


Dixon said need to further define transitional.


Economic Development


  Green stepped out 3:03


Looking for measurable goals  

NeSmith said been looking for ED for a while and may need to re-evaluate that.


Stiell said to look at overall goal


Hinson said have lot of director jobs that has not been filled.  Been looking for budget director for 2 years-maybe need to look for outside source.


  Green returned 3:08 pm


Holt said have had headhunter here and was not opposed to it.  Have had ED in house before.  She has spoken with 2 and they don’t want to work under 5 bosses.  Also, salary was not good, and they also have their reputation to look after. 


Simpkins said take what was said and put in goal form.  RFQ for headhunter.  One goal is to establish partnership with colleges to provide with students.


Dixon said implement CTE with Summer Youth program


Holt said problem comes when finding people to sign off on heir property.  In future, wants to see numbers in front of her.


  Green said have to know because can’t budget unlimited amount, if have to come back, do that way.


  Simpkins said to establish goal for that-will provide legal assistance and hard costs for at least 100 people.


Daniels said all have to do is have plan


  Holt agreed with thing on housing.  Asked if budget was on-line and Dixon said yes.  Holt asked if during meetings if it could be pulled up and could see from now on.


  Hinson said serve ? and could help lot of farmers out.


 NeSmith wanted to make sure on next agenda have RFQ for ED;


  Simpkins said with schools, was that goal established?  Also, will need to bring in business community.  Dixon said was part of the program.  Also, developing apprenticeship

Since been on board, believe have conducted themselves in appropriate manner.


  Holt said did not have problem as they are-only thing with RFQ, need to know what other counties doing. 


  Green said he needed to work on his facial expressions.  Even though may disagree, don’t bring that energy back to next meeting.


  Holt said did not mention comprehensive plan, NeSmith said will have another one.


  Simpkins said input was important. Asked if having another workshop to deal with organizational chart? Did not see where opportunity presented itself in this meeting.



The Gadsden County Board of County Commissioners welcomes and encourages public participation at all meetings of the Board. Citizens are free to speak for up to three (3) minutes on non-agenda items. Public comments and participation are also encouraged for items on the agenda.  Additionally, if you are unable to attend a meeting in person, comments from the Public can also be submitted via email to until noon on the date of the meeting. Comments submitted after the deadline, but prior to the meeting, will be added to the official record, but the County cannot guarantee that Commissioners and staff will have adequate time to review comments prior to the meeting.  Citizens are further encouraged to participate via Zoom using the credentials on the County’s website. The Board’s meetings are also broadcast live on the Board’s Facebook page.



  Adjourned at 4:13 p.m.





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